Highly Targeted Advertising for Maximum Results
Launched in December 2007 YouGoDo.com – the world’s playground, is experiencing very rapid growth. Within 6 months of our launch YouGoDo was serving in excess of 1.5 million activity and experience seekers, with over 5.3 million pages of exciting activity and experience data, p.a.
YouGoDo offers advertisers the ability to implement flexible and highly targeted advertising campaigns.
YouGoDo is applicable to all sizes of business (and budgets from €50 upwards!), from international airlines and the world’s leading sports equipment manufacturers wanting to build their brands globally, down to the beach side restaurant or private rental apartment wanting to attract visitors to their area.
A few examples:
- Broad Brand Building for a global energy drinks company – The company can elect to:
Show advert version A to those browsing the site in English from European Countries.
Show version B to those browsing the site in English from the USA.
Show version C, which is in Spanish, to those browsing the site in Spanish from Spain or South America.
Show version D, which is in German, to those browsing the site in German from any location.
- Simple Highly Targeted campaign for a Cool Beach Bar:
The Bar can elect to show their advert to YouGoDo users who are looking for surfing, sailing, mountain biking, diving or sky diving activities in their location.
How it Works
Back to top menu The sophisticated YouGoDo Ad Engine assesses the best adverts to show to the end users using a combination of:
- the end users language
- the country where the end user is browsing the site from
- the locations the end user is searching for activities and experiences in
- the types of activities the end user is looking for
The YouGoDo Ad Engine matches these details to the adverts on our system, to show YouGoDo users the most relevant adverts, as specified by our advertisers. This intelligent targeting maximises the chances of relevant end users finding our client´s adverts, and hence the success of their advertising.
Where Advertisers Can Elect to Place their Adverts
Back to top menu The YouGoDo Ad Engine serves effective image based adverts to our activity and experience seekers in four Ad Zones.
- Zone 1: 120 x 90 pixels
- Zone 2: 120 x 60 pixels
- Zone 3: 120 x 600 pixels
- Zone 4: 120 x 240 pixels
The first 3 of the 4 Ad Zones appear “above the fold” on all screens. Zone 4 is generally below the visible screen area, until the user scrolls down the page. However the rich YouGoDo content means most users scroll down to see more detail.
The Ad Zones appear on three different YouGoDo page types, and Advertisers can also elect to show their adverts on any of these page types:
- The YouGoDo Home Page – Fairly Generic – these adverts are shown to all users, although advertisers can elect to show their adverts only to users from a particular country or group of countries, or to end users viewing content in a particular language. Example – show my Theme Park adverts on the home page for all YouGoDo users from Australia browsing in English.
- The YouGoDo Inspiration Page - Fairly Generic, although users on this page are generally looking for something more adventurous! – these adverts are shown to all users, although advertisers can elect to show their adverts only to users from a particular country or group of countries or to end users viewing content in a particular language. Example – show my Energy Drinks adverts on the inspiration page for all YouGoDo users from Europe.
- The YouGoDo Search and Details Pages - Generic or Highly Targeted – these adverts have the flexibility to be very generic or very highly targeted. See more details below in Ad targeting. Example – show my Theme Park adverts to users from around the world looking for things to do in the UK, or show my Surf Bar advert to users looking at surfing activities in Malibu.
Advert Size Examples
Back to top menu The below adverts are shown for sizing purposes only. The design and supply of the advert is usually down to the advertiser, however YouGoDo can provide a design service to assist advertisers with little or no graphics skills.
| 120 x 60 (Zone 2) | 120 x 90 (Zone 1) | 120 x 240 (Zone 4) | 120 x 600 (Zone 3) |
 |  |  |  |
Back to top menu We only allow image adverts on YouGoDo in the following formats:
The maximum file size for any idividual advert is 50 KB.
Advert Targeting
Back to top menu Advertisers can accurately elect when they wish YouGoDo to show their adverts, using a combination of selection criteria.
The YouGoDo Ad Engine allows adverts to be non-targeted, highly targeted, and everything in between.
Targeting criteria available:
| Ad Location: | The position within YouGoDo that the advertiser wishes to place their advert. A combination of the YouGoDo Page Type and the Ad Zone (see above). For example show this version of my advert on Zone 3 of the Home Page. |
| Content Language: | Which languages the advertiser wishes their adverts to be shown in. For example only show my German version of my Online Hotel Booking Service advert to those using YouGoDo in German. |
| Content Category: | The Activity Categories the advertiser wishes to target. For example only show our ‘New Range of Motorcycles’ advert to users searching for Motorcycling activities. |
| Content Country: | The Countries the advertiser wishes to target. For example only show my Domestic Airlines advert to users searching for activities in the United States of America. |
| Content Location: | The Locations (Towns / Cities, etc) the advertiser wishes to target. For example only show my Sydney Campsite advert to users searching for things to do in Sydney. |
| User Country: | The End User Country the advertiser wishes to target. For example only show my Online Activity Clothing Shop advert to users browsing from the United Kingdom. |
Adverts are only shown when at least one item from each specified criteria group is matched. For example:
| Clients chosen advert targeting criteria | What the YouGoDo end user is searching for | Show ad? |
|---|
Languages: English
Categories: Surfing
Countries: New Zealand, Australia
| Languages: English
User Searching for Categories: Surfing
User Searching for Countries: New Zealand | Yes |
| - | Languages: Spanish
User Searching for Categories: Surfing
User Searching for Countries: New Zealand | No |
| - | Languages: English
User Searching for Categories: Golf
User Searching for Countries: Australia | No |
Targeting Preference
Back to top menu The YouGoDo Ad Engine will give preference to those adverts that are most targeted to the end users search criteria. For example: If the end user is searching for “Surfing” in “New Zealand”, adverts that target both “Surfing” and “New Zealand” will be served up first before adverts that only target “Surfing” or “New Zealand”.
Charging Method
Back to top menu YouGoDo advertising is based upon Cost per 1,000 Impressions (CPM) – The client specifies their desired cost per impression. NB: CPM (using M – the Roman number symbol for 1,000 is the term used for the cost for 1,000 impressions, also known singularly as CPI!). Adverts are shown using the selection criteria specified by the client and the cost per impression is charged to their account each time their advert is shown upon the site.
Guide Advertising Rates Table
Back to top menu All prices in the below table are quoted in Euros (€).
| Zone | Min CPM Spend |
|---|
| Zone 1 Home Page | 50 |
| Zone 2 Home Page | 30 |
| Zone 3 Home Page | 80 |
| Zone 4 Home Page | 30 |
| Zone 1 Inspiration Page | 50 |
| Zone 2 Inspiration Page | 30 |
| Zone 3 Inspiration Page | 80 |
| Zone 4 Inspiration Page | 30 |
| Zone 1 Search and Detail Pages | 80 |
| Zone 2 Search and Detail Pages | 50 |
| Zone 3 Search and Detail Pages | 100 |
| Zone 4 Search and Detail Pages | 50 |
The prices shown are minimum bid prices. At the time of placing your advert you can choose the price you wish to pay.
Minimum order value is €50.
Timing and Payment Terms
Back to top menu Pre payment must be made prior to adverts going live. Clients should allow a maximum of 1 week from receipt of order, payment and artwork (whichever is provided later) before adverts go live. YouGoDo accepts most major credit cards.
Summary
Back to top menu YouGoDo allows clients to advertise, in an effective graphical way, to a highly targeted and fast growing user base of experience and activity seekers. This includes travellers, thrill seekers and those simply looking for ways to entertain themselves and their families in their own locality. YouGoDo encourages people to ‘get out there and do something different!’.
YouGoDo end users are on our site because they are looking to go somewhere and/or do something. This, together with the ability of the YouGoDo Ad Engine to allow advertisers to highly tune their target audiences, ensures very cost effective advertising.
Click here to contact us about advertising on YouGoDo.